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DENSE
PROTOCOL

WHERE IRON SHARPENS IRON

We're redefining what it means to train, coach, and lead.

Whether you're a competitive team or leveling up your gym's culture, we're here to help bridge the cap.  Ultimately uniting community and competition under one roof.

AS SEEN IN:

YOU ARE IN THE RIGHT PLACE

HERE TO HELP YOU THRIVE

Welcome to Dense Protocol - where competitive excellence meets community connection. This isn’t just a training program. This is a movement to restore what the sport has forgot: that you can chase greatness without leaving your community behind. We believe the most powerful athletes are the ones built side-by-side with others, not above them.

Whether you’re a coach, a competitor, or a gym owner, Dense Protocol gives you the tools, structure, and support to create long-term results. Growth should never come at the cost of connection.

YOU WERE BORN FOR IMPACT

WAYS WE CAN WORK TOGETHER

Choose the path that meets your needs. Whether you're leading an affiliate, preparing for next season, or looking for direct coaching. Dense Protocol was designed with you in mind.

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Our Mission

Restore the connection between community and competition. Dense Protocol exists to build athletes who are as connected to their community as they are committed to their progress. We are a place where competition is celebrated (and encouaged) not shunned.

OUR GOALS:

  • Deliver a solution to the disconnect between gyms, coaches, and athletes

  • Build the toughest athletes: physically, mentally, emotionally

  • Coach athletes into becoming better humans, not just better lifters

  • Create a training environment that builds loyalty and legacy

  • And yes, crush anyone in our way.

TESTIMONIAL

Dense Protocol has given us the ability to provide our members with a great experience in programming and ability to work out with the "competitive" atheltes on a daily basis.  We have seen in increase in weight lifted, attendance, and retention since switching programming. The results speak for themselves. 
- ALEX K.

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MEET: THE FOUNDER

MARCO COPPOLA

Marco’s journey started like many: in a gym, chasing numbers and pushing limits. But as he balanced the hats of athlete, coach, and programmer, he saw something no one else was willing to fix - the growing gap between what  competitive athletes and the communities that raised them.

He built Dense Protocol to close that gap. To coach competitors without separating them. To build gyms where new members and competitive hopefuls can train under the same roof.

 

Sweating. Struggling. Rising together.

This is more than programming.

This is personal.

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Athlete. Coach. Builder. Dad.

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The Proof is in the Programming

Dense Protocol is built on more than just belief - it's backed by results.

12+ years of competitive team appearances at Regionals and Semifinals

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4 CrossFit Games team qualifications

Athletes consistently improving inside affiliate gyms

Strong relationships and communication with affiliate partners

This isn't hype.
It's history in the making, and we are just getting started.

LET'S WORK TOGETHER

Train like it matters. Build something that lasts.

Dense Protocol was created to help athletes, coaches, and affiliates rise together: stronger, smarter, and more connected. Whether you're leading a gym or chasing a podium, we believe the only way to win is to grow side-by-side.

This isn’t just a program. It’s a legacy in motion.

Follow @denseprotocol

Built on 12+ years of experience coaching athletes to the Games, Dense Protocol exists to close the gap between community and competition through world-class programming and connection-first coaching.

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© 2025 by Dense Protocol. Proudly created by Unscripted Branding Co.

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